Gallery
Project imagery
City-scale mixed-use development on the Caspian waterfront
The Crescent Development is a city-scale mixed-use project on Baku's Caspian waterfront. Residential, commercial, hospitality, cultural, and retail. Five asset classes, multiple phases, and a consultant team that grew to more than twenty firms. All contracted to the owner, all with their own agendas and timelines.
A development at this scale is a coordination problem before it is a design problem. Poor coordination shows up as design rework, contractor variations, regulatory delay, and consultants briefing other consultants from different versions of the truth.
Stephen Flanagan led the engagement as Chief Creative Officer and client representative, steering every sub-specialism and contractor team. Tomorrow wrote the development thesis, delivered the conceptual master plan, built the financial model, and chaired the project control group into construction.
Stakeholder interviews, market and site analysis, comparable projects across the Gulf and Central Asia. The output was a working business plan with project objectives, audience, brand position, financial analysis, and infrastructure parameters.
Research, brief, brand, master plan concept, build strategy, and sales and marketing consolidated into one approval-grade document. Once the owner signed it off, every consultant on the project worked from it.
Specified, pre-qualified, briefed, and recommended the full consultant team. Established the project control group. Translated the thesis into design briefs each specialist firm executed against.
Procurement, tender evaluation, contract award. Sales, marketing, and brand activation timed to construction milestones. Revenue brought forward to the earliest sensible point.
Gross Development Value
Asset Classes
Consultant Firms
The development thesis became the single document every firm on the project worked from. The financial model was re-run against every material design change, keeping the project on the owner's return targets through delivery.